You would like to put people in the wrong by saying disparaging things. However pleasantly coated with sugar and ice cream, underneath you are trying to put people down, trying to get revenge... You think that your virtues can only show because other people's are lessened, because they are less virtuous than you are.
...
I think that slogan is very straightforward.

From TRAINING THE MIND by Chgyam Trungpa, 1993 by Diana Mukpo.
Published by arrangement with Shambhala Publications, Inc., Boston.